The resource setting of this course follows the connotation construction core of “Multi-dimensional Reach Brand Release”, based on the career standard of cross-border e-commerce B2B marketing specialist position, the main line of cross-border e-commerce B2B marketing work process, the path of school-enterprise cooperation, and serves the curriculum construction model of “Teaching, Learning, Examining and Doing” as a whole. “The curriculum construction model is integrated with teaching, learning, examining and doing. The type of resources covers two aspects: online and offline. Among them, the offline resources are based on the core course “Cross-border E-commerce B2B Marketing” of the International Economics and Trade Program of Zhejiang Finance Vocational College, which is taught by a team of front-line teachers of Zhejiang Finance Vocational College together with experts in the cross-border e-commerce marketing industry. Taking the knowledge and skill points as the granularity, the team develops the relevant cross-border e-commerce B2B marketing practical training projects in close line with the industry development demand and creates an integrated practical course.