Cross-border E-commerce B2C Marketing is a professional core course for senior cross-border e-commerce majors, and is also applicable to other related majors, such as International Economics and Trade, International Business, and Business English. This course mainly cultivates cross-border e-commerce B2C marketing specialists with strong vocational ability, professional knowledge and good professional quality. The main contents of the course include cross-border e-commerce marketing cognition, cross-border e-commerce market opportunity analysis, cross-border e-commerce product copywriting and advertising , cross-border e-commerce promotions, search engine optimization, video marketing, social media, cross-border e-commerce enterprise branding overseas and cross-border e-commerce marketing implementation effect evaluation. Through the study of this course, students are able to research the cross-border e-commerce market environment and development trend, analyze the online shopping behavior of overseas consumers, and develop targeted marketing strategies.