What will this course cover?
This course starts from the core of transferring learners' SME management knowledge and the purpose of management skills improvement, and explains in detail the following nine aspects according to the learners' cognitive law: issues affecting the development of SMEs, entrepreneurship and corporate ethics, business opportunity identification, enterprise creation mode, enterprise operation site selection, SME strategy management, SME informationization management, and SME marketing management, SME brand building.
What will you gain?
Studying SME Management course can help you understand and apply the knowledge of SME management, master the basic management skills of SME management, familiarize with the enterprise management process and the operation points of each business, improve the SME management ability, business decision-making and planning ability, entrepreneurial ability, enterprise informatization ability, etc., and adapt to the SME management related positions. At the same time, it can enhance your innovative spirit, team spirit, and professional moral character, laying a solid foundation for employment in small and medium-sized enterprises or self-employment.
Course Name: Small and Medium Enterprises Operation and Management Digital Course
Course Leader: Cheng Yun
Team Members: Liu Yu Hui Ge Feng
Course URL: http://www.rdlearning.cn/front/couinfo/781
ISBN: 798-7-89417-277-8
Author Affiliation: Liaoning University of Economics and Vocational Technology
Planning Editor: Chen Jian
Editor: Hu Lianlian
Digital Editor: Wang Haiming
Published by: Renmin University of China Press
Publication Date: March, 2022